Team of Agents

Welcome's team of agents are duly qualified by CRECI (Regional Counsel of Real Estate Agents), fluent in at least one foreign language, and highly professional and efficient.

Judicial

For the security of our clients, and also to be certain we are always adopting the best solutions in our professional practice, we count on the judicial assistance of Zoéga Coelho & Advogados, a well known and traditional law firm in Florianópolis

Due Diligence

When you hire a real estate service, you want to buy a property and not a problem. Taking this into consideration, we at Welcome Negócios Imobiliário decided to make the following pledge of quality:

• Before running an advertisement for a property in our site, our judicial department will make a detailed examination of its documentation and verify the owner’s judicial and financial situation (due diligence);
• If any problem is detected, the property will not appear in our website;
• Our lawyers will offer the owners their judicial services to straighten out the problem, and only when this is concluded will the property be placed on the Welcome home page.

With this pledge you can be confident that the real estate you find in our site will be acquired with security and tranquility.

Exclusivity: The Best Choice

Entrusting various real estate agencies and freelance agents with the sale of your property greatly increases your chances of finding a buyer, making it possible to close the deal in a short time, right? Experience shows that multiplying the number of professionals is more harmful than helpful.

Many different signs in front of the property or various newspaper ads of the same property by different real estate agencies devalue your property, giving the impression that the seller has extreme urgency and will not do a proper analysis of the proposals offered.

Besides this, a diversity of information given by different agencies involved with the property is another factor that hurts the sale, creating unease in the potential buyers who cannot be sure which of the agencies is representing the seller’s real proposal.

When there are various agencies working with the same property, none of them invest in advertising because of the great risk of losing their investment.

Ultimately, stories are common of real estate deals that are practically closed and then are impaired by competition amongst realtors.

Exclusivity avoids all this trouble.

At Welcome we request a 90-day period of exclusiveness and we promise that the client will recognize that we are working for this exclusivity through reports showing that the property has been advertised, that it has appeared in our site, that we have sent e-mails offering the property to potential buyers, that we have taken potential buyers to see the property and, if necessary, that we have kept someone on duty there.

At the end of the 90 days, it is the client who evaluates if a change in realtor is necessary, or a renewal of the contract with us, for another 90 days of the same exclusivity.

Business Network

Aside from negotiations in the real estate business, Welcome also negotiates the purchase and sale of companies, attracting investors, and the establishment of strategic partnerships.

Guaranteeing privacy in operations, through controlled access to the area of the site where business opportunities are listed, Welcome has had much success in making viable business operations that have awakened the interest of Brazilian and foreign investors.

For those who are moving to Florianópolis, Welcome offers two benefits: Help in finding a home and assistance in finding a business that gives a good return, in financial terms as well as personal.

Regulating a property’s documentation improves its chances

According to the “law of supply and demand”, whenever there are more products to be sold in a determined market than buyers, the tendency is to lower the prices.

In this situation, “the buyer’s market”, it is the buyer who has the power of negotiation in his hands.

From the standpoint of the seller, if unwilling to lower the price, there is only one alternative; improve the quality of the product, in a way that makes it superior to what is found on the market.

This principle applies to any product, including real estate.

Presently the real estate market in Florianópolis presents one of the highest number of offerings in its history. When the offerings are so abundant, as attractive as a given property may be, there are always other somewhat similar properties competing with it, in the same condition and not at a great distance. The good news is that to improve the quality of the property is not just to remodel it, increase its constructed area, beautify it, or add on a swimming pool, wine cellar or sauna.

There is another aspect, much less costly, which tends to be neglected by the owners – and which often is decisive in closing the deal: the property’s documentation being in order.

Just think about the following: two high-end properties, located on the same street, similar in price and attributes, one with documentation in perfect order and the other with problems. Which will be sold first? In high-end real estate, having the documentation in order carries an even greater weight.

A foreign investor - or from other Brazilian states - with great purchasing power, has proportionately greater demands relating to the product being purchased. For these buyers (who, today, are the most important in the market), an irregular documentation is rejected and this sale simply will not materialize.

Normally, rectifying the documentation is simple, fast and less costly than imagined. Our experience has shown that the problems that scare away the most foreign buyers and those from other Brazilian states are:

• Lack of deed

The lack of a deed is quite common. The buyer acquires and finalizes the sale, supported only by a promise of buying and selling, leaving legalization of the deed until a later date. Sometimes, it is forgotten about or time is short, and years go by. Meanwhile, it is not unusual for the owner to move to another country or pass away. However, there is a judicial remedy for these situations.

• Lack of "habite-se", the official permit for occupation of a property

There are times that the "habite-se", or registration with the Secretaria do Patromonio do União (SPU), is a perfectly viable task and, in some cases, quite simple.

• Possession instead of ownership

Depending on the circumstances, a conversion from "possession" to "ownership", via a lawsuit that converts possession into ownership, can be tranquil and its cost/benefit very attractive.

• Property registration problems before the navy and SPU
• Insistence of the seller in stating in the deed a value lower than the actual sale

Sometimes the seller gives up insisting on passing the deed off for a lower value in the transaction (which is, by the way, tax fraud severely punished by law) on learning that the tax due on real estate profit is much less than supposed.

• Existence of a will still in procedure

Will proceedings are not necessarily synonymous with “problems”. There are secure ways to acquire a property that is listed among the assets in a will.

It is always worthwhile consulting a lawyer specialized in real estate law, requesting a diagnosis and estimate for straightening out the documentation of a property you wish to sell. In a market as competitive as today’s, property documentation in order can make all the difference at the time of the sale.